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Tuesday, 24 September 2013
BUSINESS ROUNDTABLE 2 - LA TABLE-ROUNDE D'ENTREPRISE 2
Business ideas must be dynamic; there is no business that maintains only a particular pattern from idea to execution and growth. Allowance must be made for modifications in order to satisfy the clientele as well as you, the business owner. Succeeding in business means that you always look at how to get things done instead of how not to do things. Immediately you suggest something progressive to some people, they shut it done by telling you why it cannot or should not be done. We can’t afford to be stereotypical and ignore innovative suggestions from those who have succeeded in doing some form of business even if it is not exactly in the product or service we are involved in. Those who are so conservative or averse to different ways of doing things will short change themselves. We must be flexible enough to give change a chance in order to make progress. There are people who have been in business for ten years who still have the same business card, the same advert clips, the same way of packaging etc. It is even as bad as displaying items in their shops or offices in the same position and the same fashion and they say this is how to maintain a brand. Your branding system has to flow with the times without losing the original touch and intent. The way goods were displayed ten years ago is not the same as it is done today so even if yours is a vintage idea, it must have a modern vehicle to drive it.